SSL Certificate:
Why Do You Need One?

What is SSL certificate?

SSL stands for Secure Sockets Layer and it is a security protocol used to secure data transfer between visitors’ browser and web server using encryption. A SSL certificate enable browser and web server to encrypt the traffic between visitors and your website. In that sense, information visitors give, such as filling in a form or payment credential, is protected from attackers. Without SSL, attackers may be able to steal your personal information including credit card details, user name and password.  

A little bit more about encryption

So, encryption is basically like, scrambling the data while it’s being sent. You can kinda think of it like, if you and a friend have a secret language that only you two know how to translate. That’s what SSL is doing. It’s encrypting all that data and only you have the key to translate it at one end or the other. For sure, unless you know key you can’t decrypt it. This protect visitor from hackers to do what’s called, a man in the middle attack and sniff the traffic while it’s being sent.

You need SSL certificate for your website?

SSL has been pushed by Google for years. About 2014 they made it a ranking signal that helps you get to the top of Google. Simply put, they’re favoring sites that use these security practices and have SSL certificate enabled. Last year, what they did is, they went a step further. They actually made it so that, if your site doesn’t have SSL, it says not secure in the browser’s address bar next to your website address. That’s not good! So if any average person sees that and says, not secure. Even if they’re not putting any information on, that trust is gone. They’re out, they’re bouncing.

There’s even antivirus companies that are getting more involved in that. If they detect there’s passwords or credit card fields. They’ll warn you, and you may have seen this already. You know, be aware that this is not a trusted site. 

Today, there is a lot of websites have SSL now. It’s pretty much a standard that you need to adopt if you want to have trust with your visitors. Furthermore, it’s definitely required if you have an e-commerce site, and you’re taking credit card transactions. Nobody wants their credit card data out there in plain text for a hacker to just go ahead and grab.

How to setup SSL certificate for your website

Bob is a small business owner. He owns Bob’s Bikes and he wants people to feel safe when visiting his website. Bob needs to purchase for an SSL certificate from a certificate authority (CA). So he calls GlobalSign

GlobalSign tells Bob that there are different types of SSL, fast issuance, SSL for business and the highest trust level of SSL which turns the browser bar green. The CA, in this case GlobalSign, does some investigating on Bob and his company, Bob’s Bikes. GlobalSign verifies that Bob is Bob. Bob’s Bikes is a real business and is a real website for Bob’s business. Once verified, Bob receives a copy of his SSL certificate which includes his business information. He can then install it onto his web server. When Bob’s server connects with his customer’s internet browser, an SSL hand shake is performed. This handshake checks to make sure the certificate is valid. 

Now when customers place an order, your sensitive information is secured with an SSL certificate and they are assured it’s a safe and legitimate website, and that Bob is really Bob. The customer gets the bike, Bob receives his payment, and attackers get nothing. And that’s how SSL works.

In conclusion

SSL certificate is now widely accepted standard for website owner to build trust with their audience. It not only protect your website visitor from attackers but also improve your Google ranking to be searched. It may sounds tedious at first to setup a SSL certificate for your website. Hereby, when you purchase a website design package from us, your website will be automatically setup for SSL certificate without additional cost.